Podcasting the Fields: Ugandan Farmers Share Stories via Audio Blogs
Introduction: The Convergence of Agriculture and Digital Media in Uganda In the verdant countryside of Uganda, where the land has sustained generations of farmers, a new sound is emerging from the fields. It's not the traditional call of farmers to their livestock or the rhythmic sounds of hoes tilling the soil. It's the distinct cadence of voices speaking into microphones, sharing agricultural wisdom, personal struggles, market insights, and community stories. These are the voices of Uganda's farming communities embracing the digital age through agricultural podcasting—a phenomenon rapidly transforming how knowledge flows through rural Uganda. The convergence of agriculture and digital media might seem unexpected in a country where approximately 70% of the population relies on farming, often using traditional methods passed down through generations. Yet it is precisely this agricultural heritage, combined with rapidly expanding mobile technology access, that has crea...